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Point-of-sale industry consulting company, SVM Consulting, was looking for a brand identity for their consulting venture. “Strong” and “trustworthy” were two descriptor words that came to mind when Rick, the founder, and principal, thought of his brand.

With SVM being the main focus for the company name, it lends itself perfectly to a simple, strong wordmark. We chose an orange theme to represent enthusiasm and success in the eyes of the consumer. The result is a clear, and professional wordmark that instills the sense of strength and trust we were aiming for.


My project with Kurt went flawlessly and was done way ahead of the deadline. Kurt is a pleasure to work with

and I am positive I'll do more business with him again in the future.

Rick M.

Principal Consultant

SVM Consulting

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