Is your brand message stuck in a fog? Then it’s time to bring some clarity to your customers.
Opening a business is exciting! Trust me, I’m still feeling the high from it. But with all that excitement to open quickly, it can be difficult to drill down into what your brand vision is and why potential customers should care about it.
To get started, sit down and answer these questions for your business. Really dive in and outline your answers.
• What is my “why?” Why did I start
this business?
• What is the tone of voice for my brand? (Fun, Serious, Authentic, Quirky?)
• Who truly is my target audience?
• How do my core values separate me from my competitors?
• How can I effectively communicate my vision?
Once you have clear answers to these questions, you can develop a strategy for communicating your vision to your potential customers. It needs to be communicated frequently and clearly – through every area of your marketing – so that potential customers know EXACTLY the type of business experience they can expect from you.
Communicating your brand message with clarity is arguably one of the most critical things you can do for your brand.
If you need some help bringing clarity of message into your creative marketing, send me a message. I’d love to talk with you more about your vision.