Consider all the ways your brand might leave an impression on someone.
👉 A review they’ve read from a previous customer?
👉 The grammar of your website copy?
👉 The quality of imagery throughout your Instagram feed?
These examples and so many more stack up, and the result can be one that is extremely beneficial or detrimental to your business.
Once someone has formed a perception – positive or negative – it can be difficult to change. And by word of mouth, this perception can spread to their friends, friends-of-friends, colleagues and so on!
Here are 3 simple steps you can act on immediately to help generate a positive brand perception:
🟢 Set a high-quality standard for each piece of content that goes online by composing interesting photos and ensuring all of your copy is grammatically correct.
🟢 Reach out to previous clients and request a brief testimonial of your services. You can use these quotes throughout your website, and social media for social proof of the quality of your work.
🟢 Interact with like-minded people in and around your industry online. Use social platforms to engage with people, create relationships, and become a resource for others.
These simple steps, along with a great customer service experience, will help enhance your brand perception in the mind of potential customers.
When it comes to a time that they need to reach out to someone for help, your business will be at the top of their mind.
Do you need help setting a positive brand perception for your business? Let's talk.